• Marcela@emandtheshelf

Make Passion Your Ground

There is a Mexican proverb that goes something like this:

"A house does not rest upon the ground, but upon a woman."

This proverb is inspiring for many reasons, but what we found is that it is something that brings a strong sense of reflection, especially in the new business environment. Because this year has been the ultimate proof that businesses do not necessarily rest upon ground either. In Passionate Business Creation, we find a line that reads: "Thanks to technology, almost any passion can be turned into a profitable business."

This year has proven that nowadays, businesses do not rest upon something way more inspiring than land. They rest upon our values, our passions, and us. Today's businesses rest in our ability to reinvent ourselves and add value to our customers, no matter where they are.

Businesses rest upon connections, values, and trust. They rest upon our desire to do and be better; they rest upon passion.

Let us make passion the real ground in which our business rests. This is the only real way to have a strong base and columns while at the same time feeding and nurturing our determination to make it stronger and improve it. Making every interaction with customers a learning experience. And transforming every perceived set back into an opportunity to grow business-wise and, most importantly, personally.

In the first pages of Passionate Business Creation, you’ll find a story. The story of a man, who like many others, has dreams and life goals. Dreams and goals that speak loudly about the purpose and leaving a footprint. The why of this man is relatable; when you read, it will feel known to you. It will ring bells. It is in this knowingness that we find ourselves connected in some way with the authors. Here is a small taste...

"A few years ago, I was confronted with the question: what would you like to do

with your life if you could focus on the things you are most passionate about. It was

not a fearless decision. After spending 25 years as an executive in a multinational

company where my career was nothing short of amazing, I had the opportunity to

redefine my life and create a wide range of businesses while helping people grow

and refocus their own lives.

The Reinvention Revolution was born out of the desire to help people in their

reinvention journeys and use some of my abilities acquired in the business world in

that process. I will not lie to you; it is not easy. On the contrary, it is a lot of hard

work but seeing your customers grow and develop, creating their own businesses

based on their passions, and living a more fulfilling life is an accomplishment that

dwarfs anything I have done before. This book is meant to be an introduction to

the theme. More than ever people need to see there is a path and if you are willing

to take that path you will start creating something for yourself that might take you

beyond anything you thought was possible.

Over the last 25 years of professional life, I have met a lot of people who have

graced me with their time and energy to help me grow. Paying forward is one of

the ways for me to thank them for their help and support. It is my sheer belief that

the barriers to setting up a business were never smaller than they are right now.

If you are not loving what you are doing, then stop and re-think. Time is not

replenishable, once that second is gone, you lost it forever. So, while reading this

book, I hope you become inspired and ready to live the life you have always

wanted. If nothing else, then it will be a way for you to inspire others as well.

The path for helping others takes many ways, in my case it is a small attempt to

inspire people to take control of their lives and make sure they are living the best

versions of themselves. I used to wonder whether there is value in what I do, not

anymore. I know now that everyone who attends a workshop, event, mastermind,

masterclass leaves with a sense of readiness and inspired to take their personal

missions to the next level. So, I want you to feel the same about this book!! When

you finish, I would love you to feel ready and inspired!!

I really hope you love this and remember; I would love to have started this 10 years


Do not wait!"

The chapters cover an array of topics from "How to Get Yourself Motivated" to practical Sales, Marketing, and Cash Flow advice to a believable "You can do it" call to action.

Because you can indeed do it. As Pablo Picasso famously said, "Everything you can imagine is real." Passionate Business Creation is an extremely relevant read that can nudge (or push) you towards powerful questions: "What if?" "What would you {really} like to do with your life? "What do you {really} feel passionate about?

Read "Passionate Business Creation" today in Amazon Kindle. And finally, let us remind you of one of the favorite quotes at Reinvention Revolution. The American author Elizabeth Gilbert wrote: "Most things have been done, but they have not yet been done by you."

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