• Marcela@emandtheshelf

Be the Connector


"People are posting more, and also more people are posting." Even though we wouldn't call this statement a scientific one, it does feel utterly real, especially in the last months. 


Businesses and communities have had to transform to cater to online transactions but, more importantly, interactions. Through their Groups features, Facebook has provided a unique and fun platform that allows you to "find your people."


"Your people" is a broad term, one that embraces many business and personal goals. Are you looking for a community of like-minded people? Are you looking for customers who share the same interest or passion? Are you looking to learn something new or share your learnings? All of the above? Believe it, "your people" are probably waiting for you in a Facebook Group. 


Community Learning is not just a pair of buzz words. It existed way before COVID-19 came and disrupted the way we do things. But in the past six months, it has exploded, presumably because there are fewer in-person events and resources, less commuting, and more virtual options. 


Community learning is here to stay, and it is already apparent how vital its role is. Not just because it strengths the community sense and overall loyalty of a group of people towards a product, service, or interest. But because community learning is the primary key to transforming an online interaction into an online transaction. 


Facebook and Facebook Groups provide a safe, easy to manage, and friendly environment to not only have one on one interactions and transactions with your customers. But, to nurture the interactions between your customers, no matter who they are or where they are from. If they are in your group, they have something in common. Nurturing that commonality is powerful. Being the connector is powerful. It will reflect back to you and your brand. 


Here are some tips to help you build your content:


  • Define the commonality—what is the group about? Pick a name that speaks about your brand, but that sparks interest to your community's potential members. 


  • Be consistent—-set up a routine. Make your community aware that every Wednesday or three times a week, there will be new content.


  • Clear enough content—don't dwell on perfection. Be clear and consistent.  


  • Invite interactions—between the community. Open ended questions help with this.


  • Include a call to/ follow-up action—Do you want your customers to like, share, comment on your post? Do you want them to buy something from you? Do you want a referral? Do you want to spark a reflection, a movement, maybe?


Community Learning will stay. Being the bridge that connects your customers is not just an added service, it can become an integral part of your brand. So, what are you waiting for?


Go, and be the connector!


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