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  • Mario Veraldo

A purpose? Who needs a purpose?

The purpose is the reason for which something is done or created or for which something exists. It sounds effortless, but it is the question many people think and think, especially as a new year starts.

The purpose is critical for giving ourselves the focus needed to ensure we can prevail amidst the challenge that life will bring. The purpose will motivate us to do things (like writing this post at 5:30 am while watching the Little Mermaid with my soon to be 5 years old).

Yet, I think there is an inherent danger about the mindless focus on THE PURPOSE (now in capitals for effect). And what is it? Well, you will not improve anything unless you take action. Having a purpose gives you energy. However, the way you use it is what makes the difference and creates the impact.

I see more than often people now looking for their purpose and thinking it is a static exercise. Example? I finally found my purpose; hence now I will be happy and prosperous. When it does not happen, they think their purpose is wrong and keep on looking for it.

And then you justify the lack of action because you are not sure whether that purpose is correct. If you are going to do good, there is nothing else better than just doing. If you are in doubt, act. Write the post, send the email, make the phone call, and then assess whether the results are what you were expecting.

When you do not allow yourself to act because you are looking for your purpose, you are doing yourself a disservice. When you ask successful people what their purpose is, they will describe what (whatever it is they do), how (the actions they take), and last, the why(the so-called purpose). This sequence ensures they connect the dots and act on whatever it is their highest calling is.

So, if you want to avoid the #1 danger for anyone who to be successful, make sure you ask yourself:

  1. Why do I want to be successful?

  2. What am I going to do to fulfill that....?

  3. How am I going to do it?

The place most successful people will say they live in the intersection between those three questions. They know their why, they know what, and sure enough, they know how to do it.

How about you? Do you know your why? Do you know your what? But most importantly, do you know your HOW?


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